The problem
Africa's iGaming markets are increasingly competitive on acquisition cost. The operators that win compound returns through retention — yet most enter without a CRM strategy. They blast generic bonuses, blow their budget, and watch ARPU stagnate while churn climbs.
Our approach
- Lifecycle map — acquisition → activation → retention → reactivation → loyalty
- Segmentation — RFM scoring, predictive LTV, behavioural cohorts
- Automation — triggered journeys, frequency caps, multi-channel delivery
- Bonus strategy — value-based bonus engine, controlled liability
- KPI dashboard — cohort ARPU, retention curves, bonus ROI
Deliverables
Lifecycle and segmentation strategy doc
CRM tool configured and integrated to platform
Pre-built lifecycle journeys for each segment
Weekly cohort and KPI dashboard
A typical engagement
Built for the regulator, not against the player.
Player consent and preference management aligned to POPIA and GDPR. All CRM data flows documented for sub-processor declarations. Responsible-gambling messaging integrated into lifecycle journeys.
Questions, answered.
Which CRM tools do you work with?
Solitics primarily, plus Optimove, Symplify, and Salesforce Marketing Cloud for larger operations. We are tool-agnostic and recommend based on scale and integration depth.
What ARPU lift can we expect?
Realistic targets after a CRM rebuild: +20% to +40% on 90-day LTV in our recent African case studies. Outsized claims should be treated with scepticism.
How do you control bonus liability?
Value-based bonusing — bonuses are sized to predicted player value, not flat amounts. Frequency caps prevent stacking. Wagering requirements are tuned to your hold rate.
Can you handle SMS for the African market?
Yes — SMS remains the highest-engagement channel across most African markets we operate in. We integrate local SMS aggregators with regulator-aligned consent capture.